STRAVA x ASSOS Italy Challenge 2026
Ride 165km in 12 days. 9 May 2026 to 20 May 2026
15% off ASSOS online or in-store | regular price items only

Look for the CLIMACODE season numeric identifier and color code throughout the ASSOS range to co-ordinate your ASSOS cycling gear.
A good ride starts with the right equipment.
Every ASSOS product is engineered, tested and refined so that each individual item functions perfectly with other elements in the collection.

How do you say ASSOS?

This is the place to go to find the correct pronunciation of the iconic brand.
ASSOS HQ is located approximately a 90 minute drive from Milan in Switzerland’s Italian-speaking area, Ticino. Its also here that you find the routes of the Tour of Lombardy, the Tre Valli Varesine and the location of at least three previous World Cycling Championships: Lugano, Varese and Mendrisio.

The ASSOS Speed Club returns to La Bicicletta Toronto for 2024 with the special jersey and a local ride with an interesting course through the byways of Toronto. The ASSOS Speed Club is a collective of cyclists that together ride and enjoy cycling.

ASSOS of Switzerland produces an exceptional line of cycling clothing for men and women. Explore the ASSOS Spring/Fall Collection items...  

A good ride starts with the right equipment, which is why every ASSOS product is engineered, tested and refined so that each individual item functions perfectly with other elements in the collection.