Learn More




The ASSOS Speed Club is here at la Bicicletta Toronto for 2023 with the special jersey and a local ride with an interesting course through the byways of Toronto. The ASSOS Speed Club is a collective of cyclists that together ride and enjoy cycling.
The SIDI success story. 
The new 2023 SIDI cycling shoes, the Shot 2 DZERO and MTB Tiger 2 DZERO combines the high performance, environmental design with the strong personality of SIDI's founder, Dino Signori. The brand name is derived from a reversal of the first two letters of his name. The graphic design on the DZERO shoe upper captures 60 plus years of activity through five of Dino's unique and characteristic expressions. ...made in Italy.
Super cool PINARELLO Crossista special edition Ciclocross build for Davide. At the moment, all clean, ready to go have some fun in the mud! Time to get down and dirty with ciclocross. Forza!
The SIDI SIXTY is much more than just a cycling shoe. You can tell right away, at first glance that its something special. This model has become symbolic to celebrate 60 years of SIDI history for founder Dino Signori and his company. The SiDi brand name originates from his last and first name.
SKS Speedrocker Fender / Mudguard Review: Perfect for Gravel, CX Bikes with Disc Brakes. The growth of gravel, adventure and commuting cycling in recent years has produced a renaissance of sorts, fenders/mudguards are seeing increased use and popularity. ...read more.

New Year's Message from La Bicicletta Toronto

The New Year is upon us and the La Bicicletta Toronto Team wishes you a very happy and healthy new year. 

Excitement builds as the 2022 Tour de France start approaches. New stories are waiting to be written and told with insight and passion.
laBici Toronto staff bike profile. This is Luca's ride to transport himself to laBici Toronto on a daily basis. ...and he goes all sorts of other places on it too. Look for this bike very early in the morning on the roads in and around metropolitan Toronto. A very good time of day to ride!
The 13-speed Campagnolo Ekar is not a conventional groupset. Ekar is the world’s lightest gravel groupset: reliable, durable and fast. ...a wide range, close ratio and no compromise, Ekar is designed from the ground up to give you the very best performance, riding experience and reliability for gravel, all-road and endurance riding on the toughest terrain

How do you say ASSOS?

This is the place to go to find the correct pronunciation of the iconic brand.
ASSOS HQ is located approximately a 90 minute drive from Milan in Switzerland’s Italian-speaking area, Ticino. Its also here that you find the routes of the Tour of Lombardy, the Tre Valli Varesine and the location of at least three previous World Cycling Championships: Lugano, Varese and Mendrisio.

ASSOS of Switzerland produces an exceptional line of cycling clothing for men and women. Explore the ASSOS Spring/Fall Collection items...  
Well... we are probably remiss for not having one of these bikes featured previously... better late than never.