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Stories

Indoor cycling has evolved from basic rollers and turbo trainers into a fully immersive experience thanks to modern software and smart trainers

  • 3 min read

An overview to assist in the selection of ASSOS cool-cold weather equipment for the 2025-26 season.

  • 2 min read
Look for the CLIMACODE season numeric identifier and color code throughout the ASSOS range to co-ordinate your ASSOS cycling gear.
A good ride starts with the right equipment.
Every ASSOS product is engineered, tested and refined so that each individual item functions perfectly with other elements in the collection.
  • 1 min read

How do you say ASSOS?

This is the place to go to find the correct pronunciation of the iconic brand.
ASSOS HQ is located approximately a 90 minute drive from Milan in Switzerland’s Italian-speaking area, Ticino. Its also here that you find the routes of the Tour of Lombardy, the Tre Valli Varesine and the location of at least three previous World Cycling Championships: Lugano, Varese and Mendrisio.

  • 1 min read

This is a casual, no-drop ride open to all levels of cyclists. Our ride leaders will guide you through some of Toronto’s most scenic and lesser-known byways. Everyone is welcome—just bring a good attitude and enjoy the ride!

  • 2 min read

The 2025 Paris–Roubaix, held on April 13, delivered a gripping spectacle marked by historic achievements, intense rivalries, and unforeseen drama. Dutch cyclist Mathieu van der Poel secured his third consecutive victory in this storied one-day race, joining the elite ranks of Octave Lapize and Francesco Moser as the only riders to achieve such a feat.

  • 2 min read
Keep watch for this new Colnago V4Rs superbike surfing the byways on the roads of southern Ontario. Zoom-zoom-zoom... Complete build weighs in at 6.9kg.
  • 1 min read
The 2024 Tour de France will be the 111th edition of the Tour de France. It will start in Florence, Italy on June 29 2024 and will finish in Nice, France, on July 21 2024. The race will not finish in (or near) Paris for the first time since its inception.
Total distance of the 2024 TdF 3,492 km
  • 10 min read
The ASSOS Speed Club returns to La Bicicletta Toronto for 2024 with the special jersey and a local ride with an interesting course through the byways of Toronto. The ASSOS Speed Club is a collective of cyclists that together ride and enjoy cycling.
  • 2 min read
The 107th edition of the Giro d'Italia will take place May 4 - May 26, 2024 covering a total distance of 3401 kms over 21 stages. This is a beautiful, multi-day race with a rich history. Enjoy some of that history in the photos below. Enjoy the 2024 event, ...new Giro history is waiting to be recorded. Forza!
  • 2 min read
The Giro d'Italia awards a maglia rosa/pink jersey to the leader of the classification.
The most sought after classification in the Giro d'Italia is the general classification. Other Giro classifications and the designated jerseys are also vigorously contested; maglia azzuro /mountains, maglia bianca/young rider, maglia ciclamino /points
  • 3 min read
Super cool PINARELLO Grevil F custom gravel bike build. All ready to go for some speedy gravel or road rides! One bike can do both... this bike.