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It all began in 1984...

La Bicicletta first opened its’ doors in Canada in 1984, offering up a coveted selection of Italian road bikes. While much has changed since those early days, our deep roots in the Italian cycling culture remain strong to this day and is reflected in many of the brands we carry.

Upon entering the store, ones attention is likely drawn to our “memory lane”; a pristine display of vintage bikes perched above. There are plenty of telltale signs that this place is steeped in history, from a mannequin decked in a Vintage jersey, to a rare, hard to find component pulled out of the back storage. However, we wouldn’t want you to dwell on the past for too long. The walls and floors of the spacious shop, are devoted to showcasing the latest and greatest in frames, bikes, gear, accessories and apparel, which we take great care in sourcing, in order to offer the richest experience possible. We are proud to house, what was, the first Canadian Assos Pro Shop. We were also the first store in Canada to carry Rapha, and continue to carry an extensive line-up of the brand. It does not stop there! We carry Italian cycling apparel as well as lines manufactured here in Canada. We put plenty of effort into keeping a wide selection of clothing for men and women, to suit different disciplines of cycling and different budgets.

Henry has been steering the La Bicicletta team for over 25 years now. It is his passion for cycling that drew him to the business and it is his sustained love of the sport that is our foundation. Each member of our staff brings diverse ideas, experiences and interests to the team. We are young and old. Some of us have decades of experience like Henry, others are newer to the sport. It is our different perspectives that enable us to help customers who are experienced cyclists as well as those who are just beginning. Our passion for the sport of cycling is what unites us. Every one of us from the mechanics, working primarily behind the scenes, our web masters, our in store sales crew and our expert fitter, are committed to providing you with the best possible experience every step of the way. We are here to assist you in maintaining and upgrading existing bikes or helping you find the perfect new bike, whether it is your first or one of many. We are here to answer your questions, to help you plan as well as to share our plans. So please come join us. Sit and enjoy an espresso brewed on our Rocket Espresso machine, while you take it all in.

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