Rouleur's new team jerseys pay a subtle nod to classic styles of yester-year and with a pattern inspired by early magazine print methods. Their may have ambition far beyond the magazine, but this is the origin and heartland of the brand.
Made from recycled material, the jerseys are high wicking and have UV protection, with a racing cut these jerseys are conceived with both leisurely and hard riding in mind. The colourways are personalised by region, according to our brand identity, including the La Bicicletta Toronto logo and the coordinates of our home city.
The story behind the pattern... To stay true to the Rouleur heartland of printed media, their design team explored the methods of early commercial print. From half-tone to Riso printing, print mark calibration and misregister print, the team found a wealth of ideas for pattern, shape and colour. Of particular interest were Ben Day Dots, commonly used in early comic and magazine print whereby layers of 4 colour CMYK dots are spaced and combined to create colour, shade and tone variation. If it’s good enough for Roy Lichtenstein of the Pop Art movement, it’s good enough for Rouleur. Of course cycling has it’s own relationship with a particular polka dot too.
With all of the forementioned as inspiration, Rouleur created their own dot pattern, designed to be tasteful in various scales and versatile enough to accommodate a spectrum of colours to personalise according to our brand.
Sizes: XS,S,M,L,XL,2XL Note: These are euro sizes (slightly smaller than CAN/USA sizes).
FEATURES: Lightweight fabric Recycled materials YKK Reverse Coil Zipper Elongated raw sleeves UPF 50+ Sun protection