Rouleur's new team jerseys pay a subtle nod to classic styles of yester-year and with a pattern inspired by early magazine print methods. Their may have ambition far beyond the magazine, but this is the origin and heartland of the brand.
The story behind the pattern...
To stay true to the Rouleur heartland of printed media,
their design team explored the methods of early commercial print.
From half-tone to Riso printing, print mark calibrationand misregister print,
the team found a wealth of ideas for pattern, shape and colour.
Of particular interest were Ben Day Dots, commonly used in early comic
and magazine print whereby layers of 4colour CMYK dots are spaced and combined to
create colour, shade and tone variation. If it’s good enough for
Roy Lichtenstein of the Pop Art movement, it’s good enough for Rouleur.
Of course cycling has it’s own relationship with a particular polka dot too.
With all of the forementioned as inspiration, Rouleur created their own dot pattern,
designed to be tasteful in various scales and versatile enough to
accommodate a spectrum of colours to personalise according to our brand.
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