Rouleur's new team jerseys pay a subtle nod to classic styles of yester-year and with a pattern inspired by early magazine print methods. Their may have ambition far beyond the magazine, but this is the origin and heartland of the brand.
The story behind the pattern...
To stay true to the Rouleur heartland of printed media,
their design team explored the methods of early commercial print.
From half-tone to Riso printing, print mark calibrationand misregister print,
the team found a wealth of ideas for pattern, shape and colour.
Of particular interest were Ben Day Dots, commonly used in early comic
and magazine print whereby layers of 4colour CMYK dots are spaced and combined to
create colour, shade and tone variation. If it’s good enough for
Roy Lichtenstein of the Pop Art movement, it’s good enough for Rouleur.
Of course cycling has it’s own relationship with a particular polka dot too.
With all of the forementioned as inspiration, Rouleur created their own dot pattern,
designed to be tasteful in various scales and versatile enough to
accommodate a spectrum of colours to personalise according to our brand.
Cycling is about the closest thing to a silver bullet that policymakers around the world have to improve life in cities especially, but everywhere. People choosing to cycle saves space on roads that are otherwise congested with motor vehicles. Cycling causes no pollution, save for the initial manufacturing impact. When people cycle, they become fitter and less vulnerable to the diseases and problems of sedentary lifestyles, which has the knock-on effect of reducing the financial burden on health services. There’s a good argument that cycling to work instead of driving or using public transport is good for mental health (it also gets you there bang on time, and more alert). Cycling is way cheaper than driving. Cars kill and injure thousands of people every year, while in the United Kingdom, for example, cyclists are responsible for hardly any serious accidents. Cities and towns that promote active travel are quieter, more pleasant places.
These are only the most obvious positive effects of cycling. Politicians in forward-thinking countries like the Netherlands, France and Denmark have realised this and have been promoting active travel, building infrastructure and making their towns and cities work better as a result. We’re celebrating cycling’s ability to make the world a much better place in this edition of Rouleur.