Rouleur's new team jerseys pay a subtle nod to classic styles of yester-year and with a pattern inspired by early magazine print methods. Their may have ambition far beyond the magazine, but this is the origin and heartland of the brand.
The story behind the pattern...
To stay true to the Rouleur heartland of printed media,
their design team explored the methods of early commercial print.
From half-tone to Riso printing, print mark calibrationand misregister print,
the team found a wealth of ideas for pattern, shape and colour.
Of particular interest were Ben Day Dots, commonly used in early comic
and magazine print whereby layers of 4colour CMYK dots are spaced and combined to
create colour, shade and tone variation. If it’s good enough for
Roy Lichtenstein of the Pop Art movement, it’s good enough for Rouleur.
Of course cycling has it’s own relationship with a particular polka dot too.
With all of the forementioned as inspiration, Rouleur created their own dot pattern,
designed to be tasteful in various scales and versatile enough to
accommodate a spectrum of colours to personalise according to our brand.
There is no better way of travelling than by bike. It is the cheapest, cleanest and healthiest way of getting from A to B, and at a speed which makes short work of long distances, but which allows us to take in our surroundings.
Every bike ride is a journey, both literal and emotional, and in the latest edition of Rouleur, our Travel Edition, we have asked what it really means to explore and travel by bike. We know as cyclists that the journey is as important as the destination, and is sometimes even the point. But that’s not to say that the destination is not important – we learn a lot by exploring new places, and travelling teaches us about the world. We travel, they say, to find ourselves. However, we can also discover some amazing places en route.