About Us

Cycling can be intimidating; cycling gear can be even more so. Whether you're just starting out as a rider or a veteran with decades of experience, there's always more to learn, and always a new generation of equipment to play with. Our job is to make sure that you end up with the right equipment - not necessarily the fanciest or the flashiest, but the gear that fits your needs, your body, and your skill level optimally. Professional cyclists have been coming to La Bicicletta for over fifteen years, knowing that they can rely on our expertise and exceptional range of products. But we also serve as translators, demystifying the process of choosing a bicycle and making that professional-level service available to all riders, regardless of how many kilometres they've logged or how quickly they've pedaled to get here.

If you've come to us already knowing what you want, then a quick browse through our website or store may be all you need to get right back on the road. If you're less sure, we'll work with you to carefully assess your physical condition, cycling experience, and goals for the future - all so we can ensure you wind up with the road, cyclocross, or track bicycle that is ideally matched to you. We'll get you on a Serotta Size Cycle to get a basic sense of your optimal bike's size and geometry, and then rely on feedback you give us to further refine your selection. La Bicicletta carries a wide enough range of bikes that we can afford to be objective about whether the fit is right - we're good listeners, and if you tell us something doesn't quite feel right we'll keep working at it until it does. Crucially, we're in this for the long haul: the fitting process doesn't end when you buy your bike, and we're always happy to work with you in follow-up sessions as your cycling skills and fitness levels change. Need to swap out a part as you get stronger or more flexible? Bring your bike in and we'll make the necessary adjustments. Cycling is a dynamic sport, and your bicycle needs to be able to change along with you. Simply put, we don't fit you to a bike - we fit a bike to you.

La Bicicletta's bottom line: a good bike fit is an honest bike fit, one which respects your body's condition and your cycling goals. We're committed to ensuring that you leave with nothing less, every single time.